Course Description
A practical and theoretical experience on how to produce compelling sports-related content for digital and social media. Students will also study how social and digital media influence the way sports content is created and consumed.
Athena Title
Soc Media Prod for Sports
Prerequisite
SPTM 3850 and SPTM 4800 and permission of department
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Course Objectives
Students will learn how to produce compelling sport-related content for social and digital media. They will study how social and digital content affect audience engagement and how these platforms influence how sports content is created. They will study how sports media outlets, teams, leagues, athletes, and other stakeholders use and evaluate the use of social media. They will explore the efficacy of social and digital content in sports-related crisis communications. Students will learn to: •Develop digital platforms and social streams for Athens-area sports •Use graphic design software and other creative tools to produce multimedia digital and social content •Understand and use social media analytics to improve audience engagement •Analyze the role that social and digital media play in the relationships among stakeholders in sports
Topical Outline
•Social/digital media content plan development •Graphics creation for social/digital media •Copywriting for social/digital media •Photo and video creation for social/digital media •Live sports event coverage on social/digital media •Utilization of social posting tools •Social media analytics •Audience engagement •Social/digital media relationships •Emerging trends in social/digital media •Social network theory •Social capital theory •Ethics, diversity, and fair use best practices on social media
Syllabus