Course Description
Industrial and theoretical approaches to film, television, and digital-media entertainment audiences, including fans and fandom.
Athena Title
Media Audiences
Prerequisite
EMST 3150 and permission of department
Grading System
A - F (Traditional)
Student learning Outcomes
- Analysis of constructs of the audience in the context of industry, commerce, and academic theory
- Industry approaches to defining and measuring an audience market.
- Industry approaches to fan agency, organization, identity, and hierarchies.
- Issues of valuation and marginalization practices in audience construction.
Topical Outline
- Audience constructs
Measurement and ratings
Audience valuation
Fandom
Fans and gender
Fans and race
Creating for an audience
