Course Description

Industrial and theoretical approaches to entertainment media audiences, including fans and fandom.

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Athena Title

Media Audiences

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Prerequisite

EMST 3150 and permission of department

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Grading System

A - F (Traditional)

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Course Objectives

This course analyzes constructs of the audience in the context of industry, commerce, and academic theory. Primary interest is in industry approaches to defining and measuring an audience market and to fan agency, organization, identity, and hierarchies. This class addresses issues of valuation and marginalization practices in audience construction.

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Topical Outline

Audience constructs Measurement and ratings Audience valuation Fandom Fans and gender Fans and race Creating for an audience

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