Media Literacy and Science Communication in Agricultural and Environmental Sciences
AGCM 4100
3 hours
Media Literacy and Science Communication in Agricultural and Environmental Sciences
Critical Thinking
Social Awareness & Responsibility
Course Description
Students will critically examine media sources, message
development, and audience analysis to understand how consumers of
media engage and process information related to agricultural and
environmental science communication.
Athena Title
Media Literacy Sci Comm in Ag
Prerequisite
AGCM 3200
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student Learning Outcomes
Students will learn the structure and dynamics of media ecosystems, including the role of stakeholders, regulatory frameworks, and emerging trends shaping media consumption patterns.
Through case studies and critical analysis exercises, students will learn how to deconstruct media narratives related to agricultural and environmental topics, identifying underlying agendas, rhetorical strategies, and logical fallacies.
Students will develop skills in sourcing and verifying information, distinguishing between credible and unreliable sources, and assessing the validity and reliability of data presented in media content.
Students will learn about ethical dilemmas inherent in media production and consumption, including issues of bias, representation, and the responsibilities of media practitioners and consumers.
Students will understand the application of logic and reason in analyzing media messages, identifying logical fallacies, and constructing sound arguments based on evidence and critical thinking.
Topical Outline
1. Introduction to Media Literacy
2. Ethical considerations in media consumption
3. Logical fallacies in media discourse
4. Constructing sound arguments
5. Medi ecosystems
6. Traditional journalism and media representation
7. Social media platforms and their impact
8. Advertising and visual media
9. Ethical considerations in media production
10. Deconstructing media narratives
11. Information sourcing and verification
12. Case studies in agricultural media
13. Case studies in environmental media
Institutional Competencies
Critical Thinking
The ability to pursue and comprehensively evaluate information before accepting or establishing a conclusion, decision, or action.
Social Awareness & Responsibility
The capacity to understand the interdependence of people, communities, and self in a global society.
