Course Description

This capstone course is designed to prepare students for entry into the workplace, assess and enhance their communication knowledge and skills, and provide multi-faceted project experiences that will demonstrate their ability to communicate scientific and technical information through multi-media platforms and multi-faceted projects, targeting a wide array of target audiences.

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Athena Title

Capstone Ag and Env Sci Comm

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Non-Traditional Format

Practicum.

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Prerequisite

AGCM 3200 and AGCM 3400W and AGCM 3810 and AGCM 4200S

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Pre or Corequisite

AGCM 3910

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Semester Course Offered

Offered fall

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Grading System

A - F (Traditional)

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Student learning Outcomes

• Students will have the ability to function independently and in teams in multi-media projects.
• Students will demonstrate key skills and follow through on audience analysis and understanding.
• Students will demonstrate skills in multi-faceted and multi-media projects.
• Students will manage and present complex projects to external clients.
• Students will be able to develop and pitch an interactive digital engagement strategy proposal for an agricultural business.
• Students will be able to effectively communicate amongst team members for efficient and strategic workflow.

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Topical Outline

• 1) Team organization
• 2) Working with available datasets
• 3) Interviewing the client
• 4) Developing a creative brief
• 5) Developing a situational analysis
• 6) Reviewing survey data and building buyer personas
• 7) Developing goals, strategies, and tactics
• 8) Developing strategic multi-media campaigns
• 9) Developing a comprehensive proposal
• 10 Pitching to the client

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Institutional Competencies Learning Outcomes

Communication

The ability to effectively develop, express, and exchange ideas in written, oral, interpersonal, or visual form.

Creativity & Innovation

The capacity to combine or synthesize existing ideas, images, or expertise in original ways and the experience of thinking, reacting, and working in an imaginative way characterized by innovation, divergent thinking, and risk taking.

Leadership & Collaboration

The capacity to engage in the relational process of optimizing personal and collective strengths toward a common goal.

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Syllabus

Select Faculty / Instructor to download syllabus:   Borron, Abigail

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