Provides a foundation in the principles and importance of sales,
fundraising, and revenue generation in the sport industry. It
covers key sales, fundraising, and revenue generation elements,
such as the sales process, relationship building, customer
service, business development, and the arc of the dealmaking
process.
Additional Requirements for Graduate Students: Graduate students will be held to higher expectations with
respect to mastering content knowledge on all written
assignments, quizzes, and exams. Graduate students will also
complete an additional sales plan paper and an additional
fundraising analysis assignment.
Athena Title
Sport Sales Fund and Revenue
Equivalent Courses
Not open to students with credit in KINS 4850E or KINS 6850E
Prerequisite
KINS 3430 or KINS 3430E
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Student learning Outcomes
Completion of this course will provide students with the essential skills to become successful sales executives in the field of sport by increasing understanding of the sales process in the importance of revenue generation in sport.
Completion of this course will provide students with the essential skills to become successful sales executives in the field of sport by understanding general sales fundamentals.
Completion of this course will provide students with the essential skills to become successful sales executives in the field of sport by identifying best practices for fundraising, ticket sales, and revenue generation.
Completion of this course will provide students with the essential skills to become successful sales executives in the field of sport by evaluating current and future trends in the sports industry related to revenue generation.
Completion of this course will provide students with the essential skills to become successful sales executives in the field of sport by developing a unique sales perspective and understanding which methods work for personal characteristics.
Topical Outline
A. Introduction to Sports Sales and Fundraising
B. Theoretical Foundations for Effective Sports Sales
