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Social Entrepreneurship: Social Impact Communication


Course Description

In the context of improved well-being, students learn realistic innovation, agile solution design, and social impact communication and develop an innovative idea through a test-and-learn approach to bringing an idea to life while making a case to others for their ideas.

Additional Requirements for Graduate Students:
Graduate students will prepare an 8- to 10-page proposal for funding to support the social project they develop in the course, including a summary of the extant literature, justification for the project, and a complete evaluation plan to be supported by the funding.


Athena Title

Social Entrepren Soc Imp Comm


Semester Course Offered

Offered fall


Grading System

A - F (Traditional)


Course Objectives

To move from an identified opportunity to one or more innovative ideas to address the opportunity; To articulate the barriers to success and how you plan to overcome them; To translate your idea into one or more solutions that bring the idea to life using agile methods; To estimate the odds of your idea succeeding in addressing the opportunity; and To make a compelling case for your idea and for attempting your solution as one possible approach.


Topical Outline

Overview From Shining the Light to Solving the Riddle Realistic Innovation Barriers to Change The Mechanisms for Change Ideation Methods (including co-creation) What are the Odds? Agile Solution Design Prototyping and Testing Concept Testing and Conjoint Design Estimating the Impact Developing Recommendations Effective Communication Overcoming Barriers to Change Making the Case Solving the Challenge


Syllabus