Course Description
Students will learn about the types and practices of digital and social advertising and public relations strategies. Attention is given to evaluating these strategies, their role and uses, audience targeting, message design, and evaluation. Topics include mobile, community management, advergaming, viral videos, SEO/SEM, and privacy, metrics, and ethical issues.
Additional Requirements for Graduate Students:
Evaluation of graduate students differs significantly from that of undergraduate students. Not only will graduate students be assigned more readings and additional projects, but they will also be graded with higher expectations than undergraduate students. Specifically, graduate students will be assigned an additional research or applied project depending on the discretion of the instructor. Research projects may involve secondary research reviews and synthesis, whereas primary research studies will involve the collection and analysis of data. Applied projects will consist of an original professional-level project delivered as a written report and/or oral presentation.
Athena Title
Digital and Social Comm Strate
Equivalent Courses
Not open to students with credit in ADPR 5760 or ADPR 7760
Non-Traditional Format
This course will be taught 95% or more online.
Prerequisite
(ADPR 3110 or ADPR 3110E) and ADPR 3120 and permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student Learning Outcomes
Topical Outline
Syllabus