Course Description

Provides students with an understanding of the history, importance, technology, and strategic uses of social media as a part of marketing strategy. Students will learn how to apply various social media tools and platforms and will understand how to develop and evaluate social media marketing strategies.

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Athena Title

Social Media Market Strategy

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Equivalent Courses

Not open to students with credit in MARK 4450, MARK 7550, MARK 7550E

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Non-Traditional Format

This course will be taught 95% or more online.

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Prerequisite

MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E

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Grading System

A - F (Traditional)

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Course Objectives

Upon completion of this course, students will: Understand current trends and developments in social media. Know how social media can be used as part of a marketing strategy. Be familiar with various social media tools and platforms. Be able to develop a social media strategy. Be able to measure and evaluate the effectiveness of social media strategies.

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Topical Outline

Social media definition and evolution Understanding the role of social media in Marketing Social media tools and platforms Branding and social media Using social media to build a customer base Components of a social media marketing strategy Measuring the effectiveness of a social media strategy Social media challenges

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