Course Description
The multiple discourses and processes involved in communication about health. Advanced analysis of theories and research involved in the processes of naming, blaming, and shaming.
Athena Title
SEM HLTH COMM
Equivalent Courses
Not open to students with credit in SPCM 8610
Semester Course Offered
Not offered on a regular basis.
Grading System
A - F (Traditional)
Course Objectives
i. Analyze a health problem to determine if a communication intervention is appropriate ii. Use formative research techniques to segment audiences and develop audience profiles iii. Apply behavioral and communication theories to design messages for the intervention and pretest them iv. Select appropriate channels to deliver the messages v. Design process and summative evaluations for the intervention
Topical Outline
I. The role of communication in health promotion and behavioral change II. Problem analysis to determine if a communication intervention is appropriate III. Audience segmentation IV. Formative research techniques V. Behavioral and communication theories that guide message design VI. Working with creative teams to design messages VII. Pretesting messages VIII. Characteristics of media channels IX. Summative evaluation of communication interventions
Syllabus
Public CV