UGA Bulletin

Course Description

Students in this course will work in teams to conduct research, planning, and preparation of a health and risk communication campaign designed to solve problems for outside clients. Outside clients can include governmental entities, nonprofit organizations, hospitals, and other related agencies or businesses. Student teams will make a formal presentation to the client.

Additional Requirements for Graduate Students:
Evaluation of graduate students differs significantly from that of undergraduate students. Not only will graduate students be assigned more readings and additional projects, but they will also be graded with higher expectations than undergraduate students. Specifically, graduate students will be assigned more responsibility on the campaigns team, including additional research and supervision of team members, depending on the discretion of the instructor. Research projects may involve secondary research reviews and synthesis, whereas primary research studies will involve the collection and analysis of data. Applied projects will consist of an original professional-level project delivered as a written report and/or oral presentation.

Athena Title

Health Campaigns

Equivalent Courses

Not open to students with credit in ADPR 5740, ADPR 5741, ADPR 5950 or ADPR 7740, ADPR 7741, ADPR 7950

Prerequisite

[[ADPR 5710 and (ADPR 5750/7750 or ADPR 5760/7760)] or (ADPR 5910 and ADPR 5120)] and (MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001E or MARK 3001H) and permission or major or permission of department

Semester Course Offered

Offered every year.

Grading System

A - F (Traditional)

Student Learning Outcomes

Students will understand how to use legal, ethical, and professional applications of the principles, strategies, and techniques of health and risk communication for their clients.
Students will understand how to conduct primary and secondary research, report findings, and set measurable strategic goals and objectives to design a health and risk communication plan for their clients.
Students will understand how to work in teams and to apply strategic communication principles and practices to public health problems.
Students will understand how to develop and test message executions to determine if they communicate effectively to target audiences.
Students will understand how to allocate/set budgets across a variety of health and risk communication disciplines and tactics.
Students will understand how to prepare and deliver a comprehensive report and an effective presentation to the client.
Students will understand how to produce professional quality work to add to their portfolios and will acquire increased confidence in professional situations.

Topical Outline

Campaign development
Team assignment
The research phase
The situation analysis
Audience analysis
Developing strategies
Goals, objectives, tactics
Evaluation
Implementing the plan
Professional presentations to client

Institutional Competencies

Analytical Thinking

The ability to reason, interpret, analyze, and solve problems from a wide array of authentic contexts.

Communication

The ability to effectively develop, express, and exchange ideas in written, oral, interpersonal, or visual form.

Creativity & Innovation

The capacity to combine or synthesize existing ideas, images, or expertise in original ways and the experience of thinking, reacting, and working in an imaginative way characterized by innovation, divergent thinking, and risk taking.

Critical Thinking

The ability to pursue and comprehensively evaluate information before accepting or establishing a conclusion, decision, or action.

Leadership & Collaboration

The capacity to engage in the relational process of optimizing personal and collective strengths toward a common goal.

Social Awareness & Responsibility

The capacity to understand the interdependence of people, communities, and self in a global society.

Syllabus

publish

Health and Risk Communication Campaigns