Course Description
In a collaborative setting with faculty and peers, students workshop their Emerging Media Capstone Projects. While demonstrating a thorough understanding of technology and design, students engage in product development, apply technical research, and strategically iterate product features.
Athena Title
Emerging Media Workshop
Equivalent Courses
Not open to students with credit in JRMC 7014
Non-Traditional Format
This course will be taught 95% or more online.
Prerequisite
JRMC 7011 or JRMC 7011E
Corequisite
JRMC 7013 or JRMC 7013E
Semester Course Offered
Offered fall
Grading System
A - F (Traditional)
Course Objectives
- Develop and design alpha and beta versions of Emerging Media Capstone Projects. - Research and analyze product markets to ensure product viability. - Explore and practice development languages, methods, and techniques. - Develop and iterate supplementary branding and marketing materials. - Continue to develop a professional portfolio showcasing accomplishments and skillsets.
Topical Outline
I. Alpha Development: Develop and design alpha version of Emerging Media Capstone Project. Conduct research to identify and justify market need(s) and leverage findings to further iterate product definition and competitive advantage. II. Beta Development: Iterate on design leveraging the brand style guide and further develop product feature set to adequately address the market need identified in research. III. Brand Development: Leverage market research findings and project definition to develop a brand for the Emerging Media Capstone Project. Design style guide, product deliverables, and web materials tailored to the brand identity and style. IV. Pitch: Pitch Capstone Project definition and exhibit development iterations through a series of presentations designed to effectively communicate the digital product, the need it’s solving, and how it addresses the need in a concise and compelling way.
Syllabus
Public CV