Course Description
Behind every Emerging Media Capstone is a strategy to guide decision-making. Learn to identify and interview target users, test usability concepts, and refine features in order to ensure strategic alignment of interactive digital products.
Athena Title
Emerging Media Strategy
Equivalent Courses
Not open to students with credit in JRMC 7013
Non-Traditional Format
This course will be taught 95% or more online.
Prerequisite
JRMC 7011 or JRMC 7011E
Corequisite
JRMC 7014 or JRMC 7014E
Semester Course Offered
Offered fall
Grading System
A - F (Traditional)
Course Objectives
- Learn to identify strategic needs for various users and stakeholders. - Explore various means of rapid prototyping for usability testing. - Develop a user testing plan based on strategic needs. - Learn to collect, analyze, and present key performance indicators. - Continue to develop a professional portfolio showcasing accomplishments and skillsets.
Topical Outline
I. User Research: Gather information and insights on target users to guide Emerging Media Capstone design and development. Students define capstone target user(s) and conduct research to understand each target user’s needs, motivations, and goals. II. Informed Design: Equipped with user testing insights, students utilize design-thinking processes and human-centered design approaches to workshop solutions to Emerging Media Capstone design challenges. III. Strategy and Planning: Students prepare, present, and pilot a User Testing Plan to guide usability testing for Emerging Media Capstone Projects. Following successful pilot tests, User Testing Plans are launched in Emerging Media Workshop and Emerging Media Capstone during alpha, beta, and 1.0 development.
Syllabus
Public CV