Designed to foster a critical understanding of advertising and promotion as an institution, and its role in communication, society, culture, and our economy. Students develop a framework in which to understand the continuing dialogue between supporters and critics, and confront issues related to the institution's ethical conduct, regulatory issues, and social responsibility.
Athena Title
Advertising and Society
Prerequisite
ADPR 5710 and (ADPR 5750/7750 or ADPR 5750E/7750E or ADPR 5760/7760 or ADPR 5760E/7760E) and (MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001E or MARK 3001H) and permission of department
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Student Learning Outcomes
Students will have a critical understanding of advertising and promotion as an institution, and its role in communication, society, culture, and our economy.
Students will have developed a framework in which to understand the continuing dialogue between supporters and critics, and confront issues related to the institution's ethical conduct, regulatory issues, and social responsibility.
Topical Outline
Introduction to the Course
Advertising Criticized: Myths, Attitudes, and Beliefs
Advertising Communication and Audiences
Institutional Perspectives on Advertising
Manipulation, Materialism, and Social Values
Human Portrayals in Advertising
Vulnerable Audiences and Advertising
Sex in Advertising
Cigarette, Drug, and other Controversial Forms of Advertising
Political Advertising
Brand Placement, Subliminal Appeals, and Advertising
