Explores how digital innovation reshapes organizations, markets, and careers. Examines how established firms and startups leverage emerging technologies to compete and adapt. Emphasizes current trends, applied learning, and multiple guest speakers sharing real-world perspectives on digital transformation and innovation.
Athena Title
Bus Sys Tech Innovation
Prerequisite
Admission to a full major in the Terry College of Business
Grading System
A - F (Traditional)
Student learning Outcomes
Tech-Strategy Analysis (TSA) – Analyze how emerging technologies influence business strategy and competition.
Innovation Application (IA) – Apply digital tools and frameworks to solve real-world business challenges.
Career & Leadership Insight (CLI) – Demonstrate understanding of how digital transformation shapes careers and leadership.
Topical Outline
Understanding Digital Transformation
Innovation Strategy and Organizational Agility
Emerging Technologies and Business Impact
Data, AI, and Intelligent Systems
Platforms, Ecosystems, and Digital Business Models
Entrepreneurship and Venture Creation
Leadership and Change in the Digital Era
Social, Ethical, and Policy Implications of Technology
Future Skills and Career Navigation in a Digital Economy
