Course Description
Exploration of the field of fundraising and development to obtain financial resources, including gift planning, annual
campaigns, capital and endowment campaigns, direct solicitation, and others. Management of volunteers and preparing and analyzing cash flow statements and financial statements for nonprofit organizations will also be examined.
Athena Title
Fundrais Develop Nonprof Org
Equivalent Courses
Not open to students with credit in MNML 5060
Non-Traditional Format
This course will be taught 95% or more online.
Prerequisite
Permission of department
Grading System
A - F (Traditional)
Student learning Outcomes
- Students will be able to understand the philosophy and processes of supporting nonprofit organizations through financial and other contributions.
- Students will be able to examine the field of fundraising and development, including how to obtain financial resources through annual fund programs, gift planning program, capital and endowment campaigns, and direct and indirect forms of solicitation.
- Students will be able to understand how to manage volunteers effectively in fundraising.
- Students will be able to prepare and analyze cash flow statements and financial statements for nonprofit organizations.
Topical Outline
- 1. Motivations for working and giving in the nonprofit field
- 2. Brief history of philanthropy
- 3. The organizational and tax aspects of nonprofits
- 4. The sectors of the nonprofit field (arts and culture, social and human services, health care, education, religion,
environmental, others)
- 5. Skills needed to function in each of these sectors (public relations, grant writing, prospect research, special events, communications)
- 6. Types of fundraising (annual funds, volunteer projects, gift planning, capital and endowment campaigns, others)
- 7. Use of databases for research and planning
- 8. Budgeting
- 9. Building understanding and passion for an organizational mission
- 10. Recruiting, motivating, and retaining members and volunteers
- 11. Obtaining resources to implement organizational goals
- 12. Building a case for support
- 13. Identifying donor constituencies and prospect research
- 14. Marketing
- 15. Relating to the public and media
