Course Description
What does a Public Relations (PR) professional do? Careers as diverse as consumer relations, media relations, and entertainment PR are explored. Learn to advocate for celebrities, issues, and organizations using traditional and social media. Current events are analyzed from a PR perspective. PR tactics and strategies are discussed.
Athena Title
Public Relations
Equivalent Courses
Not open to students with credit in ADPR 3850E, ADPR 3850H
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Course Objectives
This course is designed to provide you with an overview of the theory, principles, techniques, and practices of public relations. Emphasis is divided between conceptual understanding of theory and philosophy, and applications of theory through specific tools and techniques. The focus throughout will be on the social responsibility of public communicators as numerous contexts of the practice are examined.
Topical Outline
Defining Public Relations Public Relations, Advertising, Marketing Roots of Public Relations The Practice of Public Relations In Politics and Government The Public Relations Process Research Methods in Public Relations Communication Theory Tools and Techniques of Public Relations Communication Public Relations Audiences Persuasion and Attitude Change The Legal Environment for Public Relations Internal Public Relations
Syllabus