Course Description
Familiarizes students with issues related to communication and social influence. Parameters of social influence, theories of social influence that emphasize communication processes, source and audience characteristics, message and channel properties, and attitudinal outcomes.
Athena Title
COM SOC INFLUENCE
Equivalent Courses
Not open to students with credit in SPCM 8520
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Course Objectives
To provide students with an in-depth understanding of theories and issues related to communication and social influence. Students will be given cognitive and behavioral opportunities to gain a more thorough understanding of influence processes. The course will typically involve a directed research project related to influence as well as directed discussions and written assignments about communication and social influence proceses.
Topical Outline
I. Parameters of Social Influence II. Theories of Communication and Social Infleunce III. Source Characteristics and Social Influence IV. Message Characteristics and Social Influence V. Channel Characteristics and Social Infleunce VI. Audience Charactersitics and Social Influence VII. Influence in Special Contexts