UGA Bulletin Logo

Public Relations Campaigns

Course Description

Students conduct research, planning, and preparation of an integrated public relations campaign designed to solve problems for outside clients. Outside clients alternate among business, government, and nonprofit organizations. Student groups present their solutions to prospective clients.

Additional Requirements for Graduate Students:
Student may complete additional creative assignments.

Athena Title

Public Relations Campaigns

Equivalent Courses

Not open to students with credit in ADPR 5740, ADPR 5741, ADPR 5742 or ADPR 7740, ADPR 7741, ADPR 7742

Prerequisite

ADPR 5910 and ADPR 5120 and (MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001E or MARK 3001H) and permission of department

Semester Course Offered

Offered fall and spring

Grading System

A - F (Traditional)

Student Learning Outcomes

  • Students will understand how to bring public relations to life through the application of its principles, strategies, and techniques.

Topical Outline

  • Campaign development
  • Working in teams
  • The research phase
  • The situation analysis
  • Developing strategies
  • Goals, objectives, tactics
  • Evaluation
  • Implementing the plan
  • Professional presentations

Syllabus

Jump to Section
publish