Course Description
Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields. Emphasis is on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic.
Additional Requirements for Graduate Students:
Evaluation of graduate students differs significantly from that
of undergraduate students. Not only will graduate students be
assigned more readings and additional projects, they will also
be graded with higher expectations than undergraduate students.
Specifically, graduate students will be assigned an additional
research or applied project depending on the discretion of the
instructor. Research projects may involve secondary research
reviews and synthesis, whereas primary research studies will
involve collection and analysis of data. Applied projects will
consist of an original professional-level project delivered as
a written report and/or oral presentation.
Athena Title
Seminar in ADPR
Equivalent Courses
Not open to students with credit in ADPR 5990E, ADPR 5990H or ADPR 7990E
Prerequisite
Permission of department
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Course Objectives
Students will learn to pursue specialized advertising and/or public relations experiences not available through regular courses. Depending on the topic chosen for advanced study, the field study could contribute to any or several of the department’s educational outcomes.
Topical Outline
Outline would vary with the topic chosen for a given course.
Syllabus