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Survey Research Methods


Course Description

Survey methodology, with an emphasis on student participation in the conduct of actual surveys. Additionally, students will conduct original research by analyzing survey data.


Athena Title

Survey Research Methods


Non-Traditional Format

Students will participate in the supervised conduct of an actual survey or surveys during the semester.


Prerequisite

POLS 1101 or POLS 1101E or POLS 1101H or POLS 1101S


Semester Course Offered

Offered fall and spring


Grading System

A - F (Traditional)


Course Objectives

Upon completing this course, students will: 1. Understand the process for conducting a survey. 2. Understand the various methods for conducting a survey. 3. Understand the process for preparing and analyzing survey data. 4. Write an original research paper by analyzing survey data. 5. Participate in the conduct of an actual survey or surveys during the semester. Students should expect to learn about the survey methodology and the various survey methods available.


Topical Outline

1. Introduction: The Purpose of Surveys 2. Survey Errors 3. Survey Sampling 4. Issues Related to Non-Response 5. Data Collection Methods 6. Designing Survey Questions 7. Administering Surveys 8. Weighting 9. Analyzing Survey Data 10. The Art of Election Polling 11. Survey Ethics


Syllabus