Course Description

Course focuses on franchising fundamentals, types, advantages, disadvantages, and startup and management considerations for franchise businesses focusing on evaluating franchise opportunities, legalities, and strategies for planning and implementation of new franchises. Targets students intending to work for a franchisor, considering buying a franchise, or planning to develop/launch a franchise business.

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Athena Title

Principles of Franchising

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Equivalent Courses

Not open to students with credit in EMBA 7610E

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Prerequisite

EMBA 7100 or EMBA 7100E

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Grading System

A - F (Traditional)

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Course Objectives

• The history and importance of franchising to the U.S. and global economy • Theoretical underpinnings of franchising • The vocabulary of franchising • An understanding of franchising from the perspective of both the Franchisor and Franchisee • An understanding of basic franchise law • How to finance an individual franchise • How franchisors manage franchise organizations • The dynamics of the franchisee-franchisor relationship • New trends in franchising and the outlook for franchising

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Topical Outline

• Franchising basics • History of franchising • Advantages and disadvantages • Legal aspects of franchising • Franchise agreements • Franchise offers • Role of the franchisor • Becoming a franchisee • Operating models • Success criteria • Franchisor-franchisee relationship • International franchising

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