Course Description
Represents a final experience for Fashion Merchandising majors. Students work in teams that reflect the roles and functions in the industry, showing a balanced input from design and merchandising. Students develop their professional identity and apply the knowledge and skills they have gained throughout the major for industry readiness.
Athena Title
FM Capstone
Prerequisite
TXMI 2010 and (TXMI 3210 or TXMI 3210E)
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Student Learning Outcomes
- Students will understand how to analyze the current market, competitive landscape, and marketing and promotional strategies for an apparel brand or fashion retail business.
- Students will understand how to develop a market-responsive apparel product line for an apparel brand or fashion retail business.
- Students will understand how to create merchandising and assortment recommendations for an apparel brand or fashion retail business.
- Students will understand how to examine various factors from the FACS Body of Knowledge and assess the impact on consumers fashion choices and merchandising strategies.
- Students will understand how to demonstrate cross-functional team collaboration and effective communication and presentation skills for fashion industry professional settings.
- Students will understand how to compose a professional persona representing the culminating experience of the fashion merchandising major in preparation for post-graduation industry placement.
Topical Outline
- Cross-functionality: How each role works in tandem
- Analyzing the market and competitive landscape
- Product Development: From concept to creation
- Responding to the Market: Making choices that reflect what consumers want
- Merchandising: Choosing what goes to sale and how
- The professional sphere
