A seminar course in entrepreneurship designed for freshman students enrolled in the Launch Pad Living Learning Community or students with a keen interest in starting their own business. Students will work in groups to develop a business idea and will explore the requirements for launching a successful business.
Athena Title
Survey in Entrepreneurship
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Student learning Outcomes
Students will identify and clearly articulate customer problems and potential value propositions using evidence gathered from readings, class activities, and early customer discovery interviews, creating novel solutions to existing problems suffered by potential customers.
Students will evaluate the feasibility of a new venture idea by analyzing customer insights, market assumptions, and basic entrepreneurial concepts introduced in class.
Students will communicate entrepreneurial thinking through written reflections and group presentations that connect outside events, course concepts, and personal observations.
Topical Outline
Introduction to the University of Georgia
Resources Supporting Innovation and Entrepreneurship
Site Visits
Guest Speakers
Customer Discovery
Business Model Canvas
Building Your Business Idea
Institutional Competencies Learning Outcomes
Critical Thinking
The ability to pursue and comprehensively evaluate information before accepting or establishing a conclusion, decision, or action.
