UGA Bulletin

Course Description

Explores the basics of the entrepreneurial process in the field of textiles, merchandising, interiors, and product development. Students engage in hands-on projects, empathize with stakeholders, define challenges, prototype solutions, and scale ideas into impactful ventures. The course bridges social and business entrepreneurship to innovate and create meaningful, market-ready solutions.

Additional Requirements for Graduate Students:
Final Project Report: A final project report providing additional detail on students’ work.

Athena Title

Entrepreneurship for Prod Dev

Undergraduate Prerequisite

Permission of department

Graduate Prerequisite

Permission of department

Grading System

A - F (Traditional)

Student learning Outcomes

Students will be equipped with the tools and knowledge to ideate, prototype, and develop market-ready products.
Students will foster an entrepreneurial mindset, focusing on innovation, market fit, and scalability.
Students will be able to teach practical applications of interdisciplinary collaboration for product development.
Students will participate in experiential learning opportunities through projects that address social and market challenges.

Topical Outline

1. Introduction to entrepreneurship and product development.
2. Ideation, prototyping, and market research.
3. Building business models and identifying market opportunities.
4. Strategies for scaling and launching products.
5. Social impact and sustainable product development.
6. Collaboration and presentation of final projects.

Institutional Competencies Learning Outcomes

Creativity & Innovation

The capacity to combine or synthesize existing ideas, images, or expertise in original ways and the experience of thinking, reacting, and working in an imaginative way characterized by innovation, divergent thinking, and risk taking.

Syllabus

Public CV

publish

Entrepreneurship for Product Development