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Sport and the Mass Media


Course Description

Course examines the sport media landscape; the economic structure of media and sport; various forms (print, broadcast, and social) of the media and their representation of sport; theories and methodologies for exploring media and sport; the sport/media relationship; the issue of ideology and representation; and the negotiation between fact and fiction.

Additional Requirements for Graduate Students:
Graduate students will be required to read additional journal articles and to answer more in-depth questions on examinations. In addition, the graduate students will conduct either an applied project using regular research methods or a synthesis of research in an area of interest consistent with class content topics.


Athena Title

Sport and the Mass Media


Equivalent Courses

Not open to students with credit in KINS 5210 or KINS 7210


Non-Traditional Format

This course will be taught 95% or more online.


Undergraduate Prerequisite

Students must be enrolled in a professional program to register for this course


Graduate Prerequisite

Students must be enrolled in a professional program to register for this course


Semester Course Offered

Offered summer semester every year.


Grading System

A - F (Traditional)


Student Learning Outcomes

  • Upon completing this class, students should be knowledgeable of the symbiotic relationship between sport and the mass media.
  • Upon completing this class, students should be knowledgeable of the theories and methodologies for critically examining sport and the mass media.
  • Upon completing this class, students should be knowledgeable of the ideological frameworks within which the mass media in the U.S. operates and how these frameworks shape media representations.

Topical Outline

  • Introduction to Media Relations in Sport
  • Print Media
  • Broadcast Media
  • Social Media and Technology
  • Sports Information Specialists
  • Developing Interviewing Skills
  • Developing Writing Skills
  • Creating Promotional Guides
  • Event Management
  • Publicity Campaigns
  • Crisis Management
  • Global Sports Media Relations
  • Law and Ethics
  • Changing Landscape of Media