Course Description
Students will learn and practice principles of effective business communication in the era of generative artificial intelligence. Assignments will focus on safe, ethical use of GenAI to augment students’ skills as they produce a range of communication documents.
Athena Title
Generative AI in Bus Comm
Equivalent Courses
Not open to students with credit in BUSN 4900, BUSN 4900E, BUSN 4900W
Non-Traditional Format
Approximately 33% lecture/discussion and 66% in-class presentations, writing, and interpersonal role-plays.
Prerequisite
Students must have completed 60 hours of college course work
Pre or Corequisite
ENGL 1101 or ENGL 1101E or ENGL 1101S or ENGL 1102 or ENGL 1102E or ENGL 1102S
Grading System
A - F (Traditional)
Student learning Outcomes
- Students will understand and apply basic elements of communication theory to a variety of business contexts.
- Students will analyze a wide range of communication scenarios and create documents to address them.
- Students will understand the intellectual and ethical questions around the use of generative artificial intelligence.
- Students will employ generative AI tools to enhance, not replace, critical thinking and communication skills.
- Students will collaborate with peers to write and produce complex business presentations.
- Students will craft clear, accurate, and authentic documents for a variety of purposes.
Topical Outline
- Foundations of Communication
- Communication Theory
- Interpersonal Communications
- Team Dynamics
- Written Communication
- The Writing Process
- Business Writing
- Technology and Communication
- Generative AI in Business Communications
- Oral and Visual Communication
- Business Presentations
