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Introduction to Markets and Enterprises (Honors)


Course Description

Discussion of different industries and case studies presented throughout the semester. Introduction to Mergers and Acquisitions and the institutions involved in those financial transactions. The course will highlight management consultants’ roles in advising and solving problems for companies. Leadership and business ethics and corporate social responsibility will also be presented and discussed.


Athena Title

Markets and Enterprises H


Equivalent Courses

Not open to students with credit in BUSN 1990


Prerequisite

Permission of Honors


Grading System

S/U (Satisfactory/Unsatisfactory)


Student learning Outcomes

  • Students will be able to apply the concept of Porter's five forces in evaluating the long-term prospects of a company in specific industry.
  • Over the course of this class, students will become better equipped to properly reflect on their own career goals, to better assess their own strengths and weaknesses in order to set adequate goals for their lives.
  • By the end of the course, students will have a much better appreciation of the risks embedded in entrepreneurial decisions - that while failure and success are two sides of the same coin, failure can be overcome to achieve success in the end. The many real-life examples in this class make this point clearly.

Topical Outline

  • Introduction
  • Case Study Analysis
  • Business Leader Presentations
  • Fundamental Valuation
  • Financial Institution Valuation
  • Review of Challenges of a Rapidly Changing Business Environment