Course Description
Introduces event planning and facility management fundamentals for students outside hospitality disciplines. Covers budgeting, logistics, marketing, ethics, and risk management for corporate, nonprofit, and social events. Includes guest speakers and site visits. Students gain practical skills through case studies, preparing them to organize impactful events across industries.
Athena Title
Intro to Facility & Event Mgmt
Equivalent Courses
Not open to students with credit in HFIM 4580
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Student learning Outcomes
- Students will explain the meaning and importance of service in event and facility management, including its role in guest satisfaction and organizational success.
- Students will understand basic principles of budgeting and financial planning to event scenarios, including cost estimation, revenue forecasting, and resource allocation.
- Students will analyze marketing strategies and promotional tools used to attract and engage event audiences across corporate, nonprofit, and social sectors.
- Students will recognize ethical considerations and risk management practices in event planning, including contracts, liability, and contingency planning.
- Students will engage with real-world examples through guest speakers and site visits, connecting classroom concepts to industry practices and challenges as well as event execution.
Topical Outline
- 1. Introduction to Service and Hospitality Principles
- 2. Organizational Structures in Hospitality and Event Venues
- 3. Event Types and Industry Segments
- 4. Event Planning Fundamentals
- 5. Budgeting and Financial Planning
- 6. Marketing and Promotion Strategies
- 7. Risk Management and Legal Issues
- 8. Guest Speaker: Event Industry Professional
- 9. Site Visit: Local Venues or Event Spaces
- 10. Event Logistics and On-Site Operations
- 11. Technology in Event and Facility Management
- 12. Ethics and Sustainability in Events
- 13. Career Pathways and Professional Development
- 14. Event Project Planning
- 15. Event Project Execution
