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Capstone: Sports Agency Business Plan


Course Description

Apply the lessons learned in the Master in the Study of Law program to create a business plan for starting a career as a sports agent. The sports agency business plan will demonstrate the student’s understanding of what is necessary to start a sports agency representing athletes.

Additional Requirements for Graduate Students:
Graduate law students will not be doing any extra work beyond that required of the Juris Doctor students. J.D. students are post-baccalaureate students and the workload expected of them is the same workload expected of post-baccalaureate graduate students. Law students are professional students, not undergraduate students. Graduate law students are primarily international lawyers seeking expertise in the American legal system. This expertise is gained through exposure to Juris Doctor courses.


Athena Title

Sports Agency Business Plan


Equivalent Courses

Not open to students with credit in JURI 5559E or JURI 7559E


Undergraduate Prerequisite

(JURI 5550/7550 or JURI 5550E/7550E) and (JURI 5552/7552 or JURI 5552E/7552E)


Graduate Prerequisite

(JURI 6501 or JURI 6501E or JURI 5550/7550 or JURI 5550E/7550E) and (JURI 5552/7552 or JURI 5552E/7552E)


Grading System

A - F (Traditional)


Student learning Outcomes

  • Students will have a comprehensive understanding of the licensing, time requirements, economics, and strategies to beginning a career as a sports agent. The Sports Agency Business Plan should then serve as a roadmap for graduates looking to being their careers as a sports agent.

Topical Outline

  • Meeting with Course Instructor and Meeting with industry-specific professionals
  • Creation of a timeline for starting a sports agency - with an understanding of licensing test dates, typical time commitment in recruiting athletes, and when income begins to flow into a sports agency
  • Economics of the NIL Agent (Commission structure; licensing costs; general overhead expenses; NIL specific overhead expenses); Economics of the NFL Agent (Commission structure; licensing costs; general overhead expenses; NFL specific overhead expenses, including athlete training costs); Economics of the NBA Agent (Commission structure; licensing costs; general overhead expenses; NBA specific overhead expenses, including athlete training costs)
  • Understanding financing options for a sports agency