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Foundations of Artificial Intelligence in Business


Course Description

This course introduces artificial intelligence (AI) as a human endeavor and provides both conceptional and technical groundwork for subsequent courses. The course has a shared focus on AI business cases, AI development and use, considerations of AI, and AI data analysis.


Athena Title

AI in Business


Non-Traditional Format

This course will be taught 95% or more online.


Prerequisite

Permission of department


Semester Course Offered

Offered fall


Grading System

A - F (Traditional)


Student learning Outcomes

  • Students will explain the history and objectives of the AI and it subfields.
  • Students will identify current uses of AI technologies in business and discuss their benefits and potential risks.
  • Students will analyze business cases and AI use for financial and competitive purposes.
  • Students will use common AI-based tools effectively, including writing or modifying code to control them.

Topical Outline

  • Foundations of AI - history, concepts, and terminology.
  • AI subfields - ML, DL, NLP, CV, and symbolic AI.
  • Large Language Models & Generative AI.
  • HandsOn AI Tools & Light Technical Foundations.
  • Building Simple AI Pipelines (data —> model —> evaluation).
  • Human AI Interaction & Evaluation (prompting, accuracy, bias).
  • Ethics, Governance, and Responsible AI.
  • AI in Decision Making, and Organizational Strategy.
  • AI for Competitive Advantage.
  • AI in Finance, Marketing, and Operations.
  • AI in Knowledge Work and Creative Industries.
  • Risks, Security, and Societal Impacts.
  • Future Trends in AI.

Syllabus


Public CV