3 hours. 3 hours lecture and 3 hours lab per week.
Graphic Systems
Course Description
The basic systems, tools, and technology used in solving visual
communication problems, including graphic representation,
composition of graphic and text elements, conceptual techniques,
and relevant software.
Athena Title
Graphic Systems
Prerequisite
ARGD 2010 and (ARGD 3030 or ARGD 3030E)
Semester Course Offered
Offered fall, spring and summer
Grading System
A - F (Traditional)
Student Learning Outcomes
Students will understand how designers respond to communication problems combining type and imagery, composing graphic elements in a specific format, and utilizing image preparation and design software.
Students will communicate clearly using relevant design vocabulary.
Students will understand hierarchy, composition, and aesthetics in the construction of meaningful words and images.
Students will understand how the computer is used as a design tool.
Students will learn the difference between software proficiency and effective graphic design.
Students will understand image resolution, bitmapped vs. vector graphics, digital file formats, and the appropriate software for specific design or production tasks.
Topical Outline
Students complete a series of problems working with various media and technology to explore visual communication areas of design process, conceptual thinking, and technical skills.
Relevant software basics are introduced while focusing on developing design methods and concepts such as graphic simplification, image interpretation, composition, and combining typography and imagery.
Explore the various ways a given object can communicate meaning.
Consider the graphic language of symbols, signs, and visual metaphors in preparation for work in branding design.
Consider narrative, pacing, and sequence in a multi-paged or paneled piece.
Competent use of an organizational system to compose elements in a given space.
Combining typography and imagery in levels of dominance.
Basic competency in design software used for image editing, vector image creation, layout, and typography.
