Course Description
An investigation of the relationship between form and message to create visual responses to graphic design problems.
Athena Title
Type and Image
Prerequisite
ARGD 3020 and (ARGD 3030 or ARGD 3030E)
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Course Objectives
Students develop skills in visual problem solving. Projects, discussions, and lectures focus on preparing students for the design profession by improving conceptual skills and executing effective visual communication. Upon completion of this course, students will: • combine typography and imagery to create meaning and compelling communication. • establish logical hierarchy and organization of visual information. • develop design process and methods for idea generation. • solve problems collaboratively and work in teams. • gain a basic understanding of commercial print processes and pre-press production. • understand issues related to the social, cultural, technological, and economic contexts of design. • learn design vocabulary and explore current topics and trends in creative professions.
Topical Outline
Class time consists of lectures, exploration, and discussion. Each project requires preliminary investigation from sketching and planning through execution of final prototypes. Projects increase in complexity over the term and will: • Explore vernacular design to establish effective information hierarchy and utilize simple, powerful imagery. • Design a multiple-page publication making considerations for pacing, sequencing, information hierarchy, and continuity of typographic attributes. • Execute design solutions that function across multiple media. • Explore grid systems and classical page proportions for building visual structure. • Create original imagery for design solutions in response to given content.
Syllabus