Course Description
A continuation of Typography. Students in this course will study typography as language made visible: typography both as information and graphic element. They will utilize typography to conceptualize and visualize complex information for a variety of communicative purposes across various media.
Athena Title
Advanced Typography
Prerequisite
(ARGD 3030 or ARGD 3030E) and ARGD 3060
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
— to understand the importance of skillful typographic design in effective visual communication — to integrate type and image to create dynamic, meaningful, and visual design — to work with a grid system to organize information and establish effective hierarchy — to appreciate the nuances inherent in typography and apply the techniques involved in professional typesetting — to develop a sensitivity to the needs of viewers/readers through an awareness of the principles of legibility, readability, and visual hierarchy — to develop more advanced skill in typesetting bodies of test, to utilize organizational systems in their composition, and how to maintain consistentcy with style sheets (systems)
Topical Outline
The course addresses the more complex and detailed aspects involved in typography and advanced typesetting beyond and building on Typography. Class time consists of lecture and discussion, both group and individual review of progress, and studio time. Course content includes: • Review of basic relevant terminology and concepts related to typography. • Introduction of more complex terminology, concepts, and methods related to typography and digital typesetting, including issues that affect legibility of letter forms and typefaces and readability of texts. • Exploring typography’s roll in establishment of visual hierarchy and understanding typography as a complex system. • Further application of typography across various visual communication media, from print to digital. • Completion of 3–5 comprehensive design projects/problems covering such topics as: — typography in digital spaces and typography in motion — typography in the built environment — experimental and physical typography — typography that bridges physical and digital experiences
Syllabus
Public CV