Advanced exploration of graphic design concepts and principles. Students research, analyze, and execute design outcomes across various media and platforms relevant to contemporary design practice with consideration of context, audience, and meaning in visual communication. Exploring various methods of production and fabrication is emphasized.
Athena Title
Adv Inquiry in Graphic Design
Prerequisite
ARGD 3060
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student learning Outcomes
Students will hone skills in identifying and defining design problems based on given topics and prompts.
Students will learn to think flexibly and creatively to produce visual communication design outcomes, experiences, and artifacts in relevant media related to contemporary design practice.
Students will develop and execute visual content and outcomes that align with strategic communication goals, considers specific viewers and/or users, and demonstrates an understanding of how design can convey messages, engage audiences, and achieve specific objectives.
Students will learn to apply design concepts and systems across various media and platforms by utilizing a variety of fabrication methods and production techniques.
Students will learn to critically analyze and evaluate design process and outcomes, including communicating effectively, about both personal work and in group discussion.
Topical Outline
Students complete comprehensive design projects throughout the semester that span diverse media and platforms relevant to the evolving landscape of contemporary communication design. Class time consists of lectures, demonstration, discussion, research, exploration, and execution, along with group and individual feedback. Emphasis is on further development and application of conceptual, formal, and technical competencies using a variety of media, fabrication techniques, and materials.
Developing proficiency in undertaking and executing comprehensive graphic design projects.
Skills and techniques related to a variety of media, fabrication methods, and emerging technologies relevant to contemporary design practice.
Appling creative problem-solving abilities and sound methodologies through all stages of the design process including research, concept development, exploration, prototyping, refinement, and production.
Assessing and incorporating needs of audiences in the communication of strategic messages, and of users in the design of tools, interfaces, artifacts, or experiences.
Application of a design system across various media, including bridging physical and digital user experience.
Critically assessing and communicating design outcomes using established terminology and principles.
