Course Description
Key tasks involved in creating successful business plans and different ways in which each task may be accomplished. The primary course activity involves the preparation of a business plan for a "prospective" new venture.
Athena Title
Business Plans
Prerequisite
ENTR 7500
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student Learning Outcomes
- By the end of the course, students will be able to develop a feasibility analysis and business plan for a prospective venture that they would like to start within five years of their graduation from Georgia's MBA program.
- By the end of the course, students will be able to complete the various technical formalities associated with starting a venture.
Topical Outline
- Venture Ideas & Group Formation
- Group Formation & Project Plans
- Project Plans & Schedules
- Product Concept Augmentation
- Venture Concept Feasibility Reviews
- Venture Concept Feedback
- Target Market Identification
- Marketing Research for Your Venture
- Customer Value Creation
- Competitor Profiles & Sustainable Advantages
- Patents, Trademarks, & Copyrights
- Effective Marketing Strategies
- Effective Operations Strategies
- Venture Concept & Process Evaluations
- Venture Progress Feedback
- Evaluating Business Plans
- Effective Financial Strategies
- Financing Your Venture
- Evaluating Business Plans: A Venture Capital Perspective
- Structuring Your Venture's Deal
- Valuing Your Venture Over Time
- Making Effective Presentations
- Legal Forms of Organization
- Dealing with Crises: Bankruptcy, Liquidation, Workouts
- Effective Project Presentations
- Packaging Your Plan Effectively
- Handling
