Social media is integral to the daily work of public relations and advertising professionals. This class focuses on social media activities, such as analytics, listening, and engagement. Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.

Social media is integral to the daily work of public relations and advertising professionals. This course focuses on social media activities, such as analytics, listening, and engagement. Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.