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Course ID:MARK 4350. 3 hours.
Course Title:Marketing Analytics
Course
Description:		A practitioner-oriented introduction to the methods of marketing analytics. Class examples and exercises are drawn from real-world applications, and students will be actively engaged in executing the methodologies using relevant software.
Athena Title:Marketing Analytics
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E
Grading System:A-F (Traditional)
HR
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