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Course ID:MARK 4550. 3 hours.
Course Title:Multicultural Marketing
Course
Description:		Focuses on applying marketing principles to multicultural consumer segments in the United States. It is designed to help students develop an understanding of various multicultural consumers in the U.S. and learn how to effectively reach them through various marketing tools.
Athena Title:Multicultural Marketing
Equivalent Courses:Not open to students with credit in MARK 4550S
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E
Grading System:A-F (Traditional)
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