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Course ID:ADPR 5760/7760. 3 hours.
Course Title:Digital and Social Communication Strategies
Course
Description:		Students will learn about the types and practices of digital and social advertising and public relations strategies. Attention is given to evaluating these strategies, their role and uses, audience targeting, message design, and evaluation. Topics include mobile, community management, advergaming, viral videos, SEO/SEM, and privacy, metrics, and ethical issues.
Athena Title:Digital and Social Comm Strate
Equivalent Courses:Not open to students with credit in ADPR 5760E or ADPR 7760E
Prerequisite:(ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H or MARK 3000 or MARK 3000E or MARK 3000H) and permission of department
Grading System:A-F (Traditional)
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