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Course ID:FHCE 5050/7050. 3 hours.
Course Title:Consumer Analytics: Evidence-Based Innovation
Course
Description:		Through a series of case studies, students learn to leverage data analysis to support the discovery of meaningful customer targets for a program, service, or product and to guide the design of such initiatives through iterative testing.
Athena Title:Cons An Evidence Based Innov
Undergraduate Prerequisite:Permission of department
Graduate Prerequisite:Permission of department
Semester Course
Offered:		Offered spring semester every year.
Grading System:A-F (Traditional)
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