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Course ID:	MARK 4650S. 3 hours.
Course Title:	Digital Marketing Analytics
Course Description:	Examination of how businesses and brands measure the effectiveness of digital marketing strategies. Emphasis is placed on using data to both evaluate a company’s level of digital marketing sophistication and to recommend digital marketing strategies.
Athena Title:	Digital Marketing Analytics
Equivalent Courses:	Not open to students with credit in MARK 4650, MARK 4650E
Nontraditional Format:	Course includes a service-learning project during the semester that either employs skills or knowledge learned in the course or teaches new skills or knowledge related to course objectives. Students will be involved in the planning and implementation of the project(s) and may spend time outside of the classroom. Students will be engaged in the service-learning component for approximately 25-50% of overall instructional time.
Prerequisite:	MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E
Grading System:	A-F (Traditional)

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