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Course ID:	ADPR 3100. 3 hours.
Course Title:	Principles of Advertising
Course Description:	An overview of advertising careers, including creative, social and digital media, planning, and brand management. The historical roots of advertising as an economic catalyst and potent influence on popular culture. Celebrity endorsement and other key strategies, techniques, and skills used by professionals are discussed.
Athena Title:	Principles of Advertising
Equivalent Courses:	Not open to students with credit in ADPR 3100E, ADPR 3100H
Semester Course Offered:	Offered fall and spring semester every year.
Grading System:	A-F (Traditional)

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