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Course ID:	ADPR 5750E/7750E. 3 hours.
Course Title:	Social Media Analytics, Listening, and Engagement
Course Description:	Social media is integral to the daily work of public relations and advertising professionals. This course focuses on social media activities, such as analytics, listening, and engagement. Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.
Athena Title:	Social Media Analytics
Equivalent Courses:	Not open to students with credit in ADPR 5750 or ADPR 7750
Nontraditional Format:	This course will be taught 95% or more online.
Prerequisite:	(ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department
Semester Course Offered:	Offered every year.
Grading System:	A-F (Traditional)

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