Home /

Courses

Find a Course

Use the menus below to help you find a course.

By Prefix and Number:

PREFIX:

NUMBER:

By Prefix:

Advanced Search

Keyword Search
Online Learning (E)
Service-Learning (S)
Honors (H)
Integrated Language (I)
Writing Intensive (W)
Non-Credit Discussion Group (D)
Lab (Non-Credit and Credit) (L)

Quicklinks

Schedule of Classes
Transfer Equivalency Search
Course Application Deadlines


Course ID:	ADPR 5710. 3 hours.
Course Title:	Advertising and Communication Management
Course Description:	Managerial and decision making processes of advertising and related marketing communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.
Athena Title:	Advertising Communication Mgmt
Prerequisite:	(ADPR 3110 or ADPR 3110E) and ADPR 3120 and (ADPR 3130 or ADPR 3400) and permission of department
Semester Course Offered:	Offered fall and spring semester every year.
Grading System:	A-F (Traditional)

Syllabus: