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Course ID:ADPR 5740/7740. 3 hours.
Course Title:Advertising and Communication Campaigns
Course
Description:
Managerial and decision-making processes with student groups functioning as advertising agencies to plan, implement, and manage advertising and communication campaigns for assigned outside clients. Students work with outside clients to assess their needs and then present student-derived solutions to the clients.
Athena Title:Advertising/Commun Campaigns
Equivalent Courses:Not open to students with credit in ADPR 5741, ADPR 5742, ADPR 5950 or ADPR 7741, ADPR 7742, ADPR 7950
Prerequisite:ADPR 3515 and (MARK 3001 or MARK 3001H or MARK 3001E) and (ADPR 3110 or ADPR 3110E) and ADPR 3120 and (ADPR 3130 or ADPR 3400 or ADPR 3400E) and ADPR 5710 and (ADPR 5750/7750 or ADPR 5760/7760) and permission of department
Semester Course
Offered:
Offered fall, spring and summer semester every year.
Grading System:A-F (Traditional)
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