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Course ID:ARGD 4020. 3 hours. 3 hours lecture and 3 hours lab per week.
Course Title:Environmental Branding and Experiential Graphic Design
Course
Description:
Focus on identity systems in visual communication design and how they shape and convey concepts of brand, place, and experience. Students will explore brand storytelling, environmental and experiential graphic design theory and practice, wayfinding systems, visual design, the built environment, and how these intersect in graphic design.
Athena Title:Environ and Experien Graph Des
Prerequisite:(ARGD 3030 or ARGD 3030E) and ARGD 3060
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
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