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Course ID:	TXMI 5220. 3 hours.
Course Title:	Fashion Product and Brand Management
Course Description:	An overview of the fashion product development process and brand management tactics used in fashion industry. Integrating hands-on activities and projects, methods by which apparel companies create and manage their fashion products for the target customers will be discussed.
Athena Title:	Fashion Product and Brand Mgmt
Equivalent Courses:	Not open to students with credit in TXMI 5220E
Prerequisite:	TXMI 3210 or TXMI 3210E
Semester Course Offered:	Offered every year.
Grading System:	A-F (Traditional)

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