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Course ID:MARK 4000E. 3 hours.
Course Title:Marketing Research for Business Decisions
The value and methods of marketing research in the context of business decision making. The course first stresses the process of obtaining information, and then emphasizes the use of this information to reduce the risks in marketing decision making.
Athena Title:Market Research Business Decis
Equivalent Courses:Not open to students with credit in MARK 4000, MARK 4000H
Nontraditional Format:This course will be taught 95% or more online.
Prerequisite:(MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E ) and (MSIT 3000 or MSIT 3000E or MSIT 3000H or MSIT 3001 or BUSN 3001 or BUSN 3000 or BUSN 3000E or BUSN 3000H)
Grading System:A-F (Traditional)
Syllabus: No Syllabus Available