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Course ID:MARK 4450E. 3 hours.
Course Title:Social Media Marketing Strategy
Provides students with an understanding of the history, importance, technology, and strategic uses of social media as a part of marketing strategy. Students will learn how to apply various social media tools and platforms and will understand how to develop and evaluate social media marketing strategies.
Athena Title:Social Media Market Strategy
Equivalent Courses:Not open to students with credit in MARK 4450, MARK 7550, MARK 7550E
Nontraditional Format:This course will be taught 95% or more online.
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E
Grading System:A-F (Traditional)
Syllabus: No Syllabus Available