Course ID: | ADPR 5742/7742. 3 hours. |
Course Title: | Health and Risk Communication Campaigns |
Course Description: | Students in this course will work in teams to conduct research, planning, and preparation of a health and risk communication campaign designed to solve problems for outside clients. Outside clients can include governmental entities, nonprofit organizations, hospitals, and other related agencies or businesses. Student teams will make a formal presentation to the client. |
Oasis Title: | Health Campaigns |
Duplicate Credit: | Not open to students with credit in ADPR 5740, ADPR 5741, ADPR 5950 or ADPR 7740, ADPR 7741, ADPR 7950 |
Undergraduate Prerequisite: | Permission of major and permission of department |
Graduate Prerequisite: | JRMC 7940 or JRMC 7960 |
Semester Course Offered: | Offered every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | 1. Students will use legal, ethical, and professional applications of the principles, strategies, and techniques of
health and risk communication for their clients.
2. Students will conduct primary and secondary research, report findings, and set measurable strategic goals and
objectives to design a health and risk communication plan for their clients.
3. Students will learn to work in teams and to apply strategic communication principles and practices to public health problems.
4. Students will develop and test message executions to determine if they communicate effectively to target audiences.
5. Students will allocate/set budgets across a variety of health and risk communication disciplines and tactics.
6. Students will prepare and deliver a comprehensive report and an effective presentation to the client.
7. Students will produce professional quality work to add to their portfolios and will acquire increased confidence in professional situations. |
Topical Outline: | Campaign development
Team assignment
The research phase
The situation analysis
Audience analysis
Developing strategies
Goals, objectives, tactics
Evaluation
Implementing the plan
Professional presentations to client |